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Project Manager & Digital Strategist

SidraNex is an ambitious venture founded by Muhammad Ali

Driving digital excellence through strategic project management, cross-functional team leadership, and data-driven content operations across 13+ international markets.

Portfolio of Founder
Muhammad Ali - Founder of SidraNex

Meet Muhammad Ali

Project Manager, Strategist & Operations Lead with a track record of launching and scaling global digital channels.

Muhammad Ali

Strategic Leader in Digital Media Operations

With over 4 years of hands-on experience at Towards Eternity Media Production, I have led remote teams across 5 international multilingual social media channels, managing end-to-end content production and launching 4 successful YouTube channels from strategy to execution.

My expertise spans performance tracking & analytics for 13 language accounts, strategic growth mapping with quarterly KPIs, content lifecycle management, trend research, and audience optimization across Instagram, Facebook, TikTok, and YouTube.

As a ClickUp Verified Power User (top 10% globally), I bring operational excellence to every project β€” from coordinating talent recruitment and training to ensuring timely delivery of multi-track productions.

4+
Years Experience
13
Language Channels
5
Channels Managed

Skills & Competencies

A diverse toolkit refined through years of managing complex digital projects and teams.

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AI Tools

ElevenLabs HeyGen Veo AI Content Generation AI Dubbing AI Video Tools
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Project Management

ClickUp (Verified Power User) Notion Team Management Strategic Planning Data-Driven Decisions Office 365
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Content & Media

Content Lifecycle Management Video Review & QA Subtitle Edit SRT Translation (ENG-URD) Long Series Script Translation Dubbed Audio Review Basic Video Editing
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Design

Canva Basic Photoshop Graphic Post Design Social Media Graphics
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Analytics & Strategy

Performance Tracking KPI Setting & Monitoring Competitor Analysis Trend Research Audience Optimization Data Analytics
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Languages

English (Fluent) Urdu (Native) Chinese (Basic)

Certificates & Certifications

Professional certifications and verified credentials across project management, emergency response, and digital operations.

Online Certificate

ClickUp Verified Power User

ClickUp Official Certification

May 2024 – Present

Ranked in the top 10% of ClickUp users globally in terms of platform usage and productivity optimization.

Professional

CMA β€” Cost & Management Accountant

ICMAP Lahore, Pakistan

In Progress
Emergency Response

CADRE β€” Community Emergency Responder

Rescue-1122 Pakistan

June 2022

Trained as a Community Emergency Responder. Volunteered in 4 rescue missions providing First Aid.

Online Certificate

Measure and Optimize Social Media Marketing Campaigns

Meta

Issued Apr 2026

Credential ID: M5DALJ0DPELX

Show credential β†—
Online Certificate

Social Media Management

Meta

Issued Jan 2026

Credential ID: 74RS50B1IYUA Β· Skills: Social Media Marketing

Show credential β†—

Professional Experience

A progressive journey through digital media operations, team leadership, and strategic growth.

Social Media Marketing Specialist

Towards Eternity

Nov 2025 – Present Β· 7 mos

Istanbul, TΓΌrkiye Β· Remote

  • Monitored performance analytics for 13 language accounts across Instagram, Facebook, and TikTok
  • Developed strategic growth mapping to achieve quarterly KPIs for follower counts and view metrics
  • Handled entire content lifecycle from initial idea to final publication
  • Stayed ahead of industry shifts and trends to keep content fresh and competitive
  • Tailored content formats to maximize reach and engagement across different social platforms
  • Built and maintained structured editorial calendars to ensure consistent posting

Project Manager and Channel Supervisor

Towards Eternity

Jun 2024 – Present Β· 2 yrs

Istanbul, TΓΌrkiye Β· Remote

  • Managed five diverse YouTube channels in Urdu, Hindi, Uzbek, Persian, and German, enhancing audience engagement
  • Led remote teams across 5 international multilingual social media channels
  • Managed end-to-end content production per monthly goal sheets
  • Coordinated between Management and Social Media Production Managers
  • Ensured timely delivery of projects including multi-track productions
  • Coordinated with recruiting team to maintain talent quantity (translators, editors, voice actors)
  • Interviewed and trained new Social Media Production Managers
  • Successfully launched 4 new YouTube channels overseeing strategy, talent acquisition, and initial content

Social Media Manager Assistant

Towards Eternity

Jul 2022 – May 2024 Β· 1 yr 11 mos

TΓΌrkiye Β· Remote

  • Assisted in managing the production projects for the Towards Eternity Urdu Hindi YouTube channel from inception to completion
  • Followed up project progress status on ClickUp
  • SRT and translation review for long videos
  • Dubbed audio review for long YouTube videos
  • Video review during editing phase
  • Reels SRT translation from English to Urdu
  • Reels dubbing using ElevenLabs
  • Graphic posts translation and designing
  • Coordinated with talents to ensure timely delivery
  • Developed and implemented social media strategies to enhance engagement

Virtual Assistant

Upwork Β· Freelance

Jun 2022 – Jul 2024 Β· 2 yrs 2 mos

Pakistan Β· Remote

  • Provided virtual assistance services to international clients across multiple projects
  • Managed administrative tasks, scheduling, and client communications
  • Delivered social media management and content coordination services

Education

Academic foundation combining technical engineering with professional accounting expertise.

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CMA β€” Cost & Management Accounting

ICMAP Lahore, Pakistan

Professional Accounting Qualification β€” In Progress

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DAE β€” Electrical Engineering

Govt. College of Technology, Pindi Bhattian, Pakistan

Diploma of Associate Engineering

What People Say

Feedback from clients and colleagues who have worked directly with Muhammad Ali.

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5.0 Β· Aug 23, 2025

Muhammad Ali did an excellent job managing our social media. His communication was clear and consistent, and he always delivered on time. He created engaging content that matched our goals and was open to feedback throughout the process. When we had additional requests, he handled them with professionalism and provided helpful suggestions. Working with him was smooth and productive, and I would be happy to collaborate with him again in future projects.

Verified Client
Social Media Management Engagement
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Apr 15, 2026 Β· Direct Manager

It is a rare privilege to manage someone as consistently excellent as Muhammad Ali Nasir ud Din. During his time working under my direct supervision as a Channel Supervisor at Towards Eternity International, he has proven to be an indispensable asset to our digital operations. Muhammad Ali possesses a unique blend of raw talent and refined skill. In the demanding environment of multimedia production and channel management, true reliability is hard to find, yet he consistently sets the standard. He has flawlessly managed his duties, overseeing workflows and ensuring our content is handled with precision. What stands out most is his unwavering consistency β€” I can always count on him to not only fulfill his responsibilities but to deliver every task strictly on schedule. He is a dedicated, top-tier professional who brings immense value and stability to his team, and I highly recommend him for any future endeavors.

Md Mujeebur
General Manager Β· Towards Eternity Media Organization

Let's Build Something Great Together

Whether you're looking for project management expertise, digital strategy consultation, or collaboration opportunities through SidraNex β€” I'm always open to meaningful conversations.